The Editorial

Discover our news

A Closer Look: Aerin

Inspired by feminine florals and her motto of living beautifully should be effortless, meet Aerin.

Aerin is a global lifestyle luxury brand founded by Aerin Lauder. Lauder’s devotion towards travel, fashion, and beauty inspired her to start her own lifestyle brand. Her notion of living beautifully should be effortless, has been the key inspiration behind designing the line of home décor accessories, perfumes, clothing, and more!

Designed with a classic yet modern perspective; each piece is created with ease and refinement, exuding an effortlessly chic style. Today, Tanagra opens its doors and space for Aerin’s homeware collection!

Aerin comes from the famous cosmetic Lauder family, with the beauty entrepreneur Estée Lauder being her grandmother. Aerin graduated from Annenberg’s School of Communications at the University of Pennsylvania, and soon after had the privilege of joining her family business by beginning her career at Estée Lauder in 1992. Today, along with being the Founder and Creative Director of her own company, she is also the Style and Image Director for Estée Lauder.

Her aesthetic can be described as feminine chic – using soft materials such a lush velvets, textured Shagreens, as well as high metallic golds and soft ceramics. Each piece is designed with a delicacy and class that is true to her signature style.

Through her works, AERIN consistently brings her products to life based on the way she expresses herself on a daily basis. With deep rooted meaning in every piece, AERIN’s designs will undoubtedly bring a touch of luxury, modernity, and style into your home! Discover more about AERIN’s collection available in all Tanagra stores!